If you sell on etsy, you might notice that you only get a certain number of characters for the title of each item on your shop page. This same character restriction increases to 23 in the search result pages, and if the etsy gods are being nice, will increase to 23 when you end up on the front page. This is a screenshot of one of Morgan's items.
His are the bears on the right. See how it doesn't let him finish the word "black"? This restriction has been lingering in the back of my head, so I decided to tackle it.
How many characters can you have?
18 or 23 depending.
Anything other than 18 characters, including spaces, will not show up on your shop page. Anything more than 23 won't show up in search results or the front page. This *might* not be a big deal to you. Unless. Unless you start to think about the fact that those words are like an advertisement. And you want your item, whatever it is that you have, to stick out, you've got to make the most of those 18 characters. Yes, pictures are SUPER important, but I think maybe the first 18 characters of that description are as well.
I'm going to start using a site like Letter Counter, which tells me the exact number of characters in that title, so I can be sure that potential customers get all the goods up front.
Don't forget that whatever words you have in your title *will end up being searched for. So please feel free to add on after what you've put in those first 18 words. But I'm willing to bet thinking about how to use those first 18 words effectively will be really helpful.
